Retail Trends Posted on Aug 7, 2023 Back to School 2023: A Playbook to Win the Market The buzz of the back-to-school season has swept across the United States again, with retailers and consumers alike in the midst of one of the most significant shopping periods of…
Retail Strategy Posted on Jul 21, 2023 An In-Depth Data Analysis of Macy’s and Kohl’s Retail Competitiveness Market Comparison Between Two Premier Retail Giants In the original report, Intelligence Node compared two of the largest departmental stores in the US- Macy’s & Kohl’s. Both these retailers have…
Brand Posted on Jul 13, 2023 Tech-Enabled Healthcare: CVS and Walgreens Revolutionizing Pharmacy Retail Exploring Market Growth, Consumer Attitudes, and Tech Trends Shaping the Retail Pharmaceutical Industry The retail pharmacy industry faced immense challenges and exhaustion during the COVID-19 pandemic as it grappled with…
Digital Shelf Posted on Jul 4, 2023 25 Reasons Why Top Retailers are Focusing on Search Find Out Why An Improved Share of Search Can Lead to Higher Conversions Introduction According to PwC’s February 2023 global survey, consumers’ concerns about inflation and the wider macroeconomic climate…
Pricing Strategy Posted on Jun 20, 2023 Economic Pricing in 2024: A Retailer’s Key to Success In light of the recession and post-pandemic retail, households across the world have slashed their budgets for the months ahead. Businesses, in turn, have switched focus to cater to a…
Retail Trends Posted on May 31, 2023 Using Data to Transform Retail Sustainability Retail Sustainability has become an increasingly critical concern for businesses in the 21st century as consumers, especially the younger generations, are becoming more conscious of issues such as pollution and…
Pricing Strategy Posted on May 19, 2023 Implementing an Effective Loss Leader Pricing Strategy What is Loss Leader Pricing, & Why do Retailers Implement it? Loss Leader pricing is a pricing strategy in which a company intentionally offers a product or service at a…
Digital Shelf Posted on May 9, 2023 Unlocking Brand Potential: Maximizing Share of Search on the Digital Shelf The Increasing Relevance of Search in Modern Retail How Search Impacts Online & Offline Buying Behavior Benefits of Share of Search vs Share of Voice How to Calculate Share of…