Retail Sales Posted on Dec 15, 2016 Millennials vs. Baby Boomers: Retail Sales Strategies That Appeal to Both For decades, marketers have spent every last cent they had tailoring their retail sales strategies to appeal to Baby Boomers. Boomers, once the largest generation, have now been overtaken by…
Seasonal Sales Posted on Dec 10, 2016 Ecommerce Holiday Shopping Predictions for 2016 As retailers continue to lament the nosedive retail sales have taken, eCommerce is a bright spot amid an increasingly bleak retail outlook. Sales are notoriously difficult to predict, especially online,…
Seasonal Sales Posted on Dec 7, 2016 Is Cyber Monday The New Black Friday? A generation ago, the mall was an inevitable stop on the holiday shopping journey. Now, many consumers finish their shopping without ever listening to the drone of Christmas music, seeing…
Pricing Strategy Posted on Nov 29, 2016 10 Ways to Use Bundle Pricing for eCommerce No matter if you are a novice in the eCommerce game or an expert, there is no doubt you are familiar with the splendors of bundle pricing. From McDonald’s Happy…
Retail Strategy Posted on Nov 23, 2016 8 Common Dropshipping Mistakes to Avoid Dropshipping seems to be a no-brainer for retailers in a world that jumps at any opportunity to make a business transaction quick and convenient. It may appear that, now, your…
Pricing Strategy Posted on Nov 18, 2016 What is Market Price & How to Set it for Your Product Regardless of what type of product you’re selling, you know you need to set a price to sell it. Knowing that you need a price is the easy part. Determining…
Pricing Strategy Posted on Nov 17, 2016 Price Skimming Strategy: Definition, Benefits, and Business Impact How do retailers capture value when demand is high and competition is limited? For many businesses, the answer lies in price skimming. Whether launching a breakthrough innovation or introducing a new version of an…
Retail Business Posted on Nov 11, 2016 10 Retailer Marketing Blogs You Need to Read There are blogs popping up left and right, claiming to have the freshest, most juicy information on making money in the marketing world. How are we to know which links…