Product Pricing Posted on May 9, 2017 Pricing Benchmarks: Where Do You Stand? Let’s start off with the basic definition – what are pricing benchmarks? It’s the process of comparing your prices to the prices of the competition in a specific market segment….
Pricing Strategy Posted on May 3, 2017 Lessons About Price Analysis You Need To Learn To Succeed It’s not really a secret to say that every business can benefit from an effective pricing strategy. However, in order to identify which strategy is right for a specific business…
Competitive pricing Posted on May 3, 2017 Practical Ways to Define Pricing Objectives for Business Growth We all know that pricing is more than a number on a tag. It reflects how a business defines value, competes in the market, and supports its long-term objectives. As marketing…
Pricing Strategy Posted on Apr 27, 2017 Want A Thriving Business? Focus On Pricing Methods! On its own, opting for a pricing method to follow your business strategy is equally difficult and important task. After all, it’s part art, part science. Deciding on the amount…
Pricing Strategy Posted on Apr 19, 2017 What You Should Have Asked Your Teachers About Pricing Policies In Marketing Pricing is considered one of the four basic elements of the marketing mix, together with product, place, and promotion. It is probably the least attractive element of the four in…
Pricing Strategy Posted on Apr 12, 2017 3 Competitive Pricing Secrets You Never Knew As pricing goes, competitive pricing is one of four major ways (the other three being cost-based, value-based and demand-based) how businesses set and develop their pricing policy. Basically, with respect…
Product Pricing Posted on Mar 1, 2017 Pricing Your Product: Part Art & Part Science Pricing. It’s that enigmatic element of any business that’s sure to keep executives up at night and constantly second-guessing themselves. Fire up a Google search or read any business advice…
Pricing Strategy Posted on Dec 30, 2016 5 Powerful Psychological Pricing Strategies If you think your small brand can’t compete with the big box stores, it’s time for a reality check. Consumers gleefully buy from businesses of every size. Even the smallest…